The development and rapid growth of the interactive TV market present operators with new challenges. Each year, the number of streaming platforms is growing, and users are becoming more selective, preferring the platforms with the best quality of service. Now operators must guarantee users not only a unique and constantly updated media library, ensure that the platform matches the usual and convenient UI / UX, but also the highest quality of content purchasing
. It has become important to provide subscribers with comfort not only during direct viewing of content but also on the way of purchasing it since the overall monetization of the service and the operator's final profit depend on the variety and convenience of the methods of purchasing content by subscribers.
The traditional way to purchase content on the OTT platform is to buy a subscription or a piece of content
(a movie of a TV series) for a certain period by debiting the cost of the package from the balance or by activating promotional codes
). Sometimes subscribers do not need the entire package or a long period of use, then the platform makes it possible to rent video content
Let's take a closer look at the example of our custom application — Telebreeze Multiplatform Player. It offers the following ways of purchasing content: 1. Buying content through subscriptions
The most popular and widespread method. We offer an operator to customize the subscription functionality in accordance with his business model. When creating a payment plan, an operator can choose settings of offers
(payment plans for their subscribers) as flexibly as possible. For example, put the created plans in a category
and display them on the main screen, personalize the access of plans by distribution platforms, or by user location, set a restriction on the use of some payment systems to purchase plans.