Migrate Cable Operator to IPTV/OTT

The evolution of OTT poses new challenges to Cable Operators. Market requires launching own video services as young generation is used to modern interactive platforms based on wireless technologies.

Analysts say, the number of cable subscribers is constantly declining. At the same time, Cable TV Operators still have a wide base of subscribers, developed infrastructure, and staff. That is why in order to improve its positions, Cable Operators need changes.

Being experts at the OTT services market, we help Cable Operators to migrate to interactive TV&Video.

What Does the Launch of IPTV and OTT Give to Cable Operators?

Now

Cable Operator's business-opportunities expanding, infrastructure is used to the maximum, new business models appear. Cable Operator provides interactive TV services on set-top-boxes and Smart TVs, and mobile devices. The revenue grows from selling new media services and OTT content monetization.

In the future

Cable Operator uploads new content, starts using new business models (including VoD). Cable Operator becomes a service provider not only for its own subscribers, but a strategic partner for worldwide content providers. All those factors provide more opportunities to grow.

What Does Cable Operator Need to Start IPTV/OTT?

In order to launch OTT and IPTV, an Cable Operator needs a management system and a multiplatform player.

We use our own management system Telebreeze Middleware, a full-featured tool for managing IPTV/OTT business. Through the Middleware a service provider manages content and subscribers, DRM, monetization services, statistics, subscribers' personal areas.

Multiplatform player supports all of the most popular users platforms: Smart TVs, set-top-boxes, mobile devices, PC, media players — tvOS, Roku, Amazon FireTV.

Transcodersare necessary to convert content to IP format, appropriate for Internet streaming. If Cable Operators gets the content in inappropriate format for streaming in IP networks, it must be converted (transcoded). Moreover, transcoders prepare content for adaptive streaming. It's important for streaming through the Internet, especially on mobile networks.

What Else Can We Do at This Stage?

What the Cable Operator Should Think About?

Content sources
Choose sources, get the content rights for channels, audio and video files.
Design kit
Prepare the logos, graphics, and company colors according to our recommendations.
Equipment
Choose location of facilities: rent a cloud data-centre or use own servers for system deployment.
Billing and Payment
Choose payment tools: the integration with existing subscriber payment system or connection to new systems.
Engineers
Organize a technical team to incorporate IPTV servers into Cable Operator's existing network architecture, to set a remote access for Telebreeze engineers, to maintain infrastructure after the roll-out.
Promotion
Organize a marketing campaign to attract subscribers. According to our experience, a budget for promotion usually takes from 10 to 30 % of overall budget of the project.

What Are the Timelines?

Each IPTV project is unique, the roll-out time depends on several factors: technical capabilities and wishes of Cable Operators, the amount of customizations, volume of content, and geographical regions for streaming.

Which Stages Will We Go Through?

1
Preparation
  • We research the needs of the Cable Operator, infrastructure and content, and select the solution. Draw up a project plan.
  • The Cable Operator prepares the system from its side. The client orders and builds head-end, servers, converts streams in IP, sets up the network.
  • Also, we select platforms for video streaming.
Stage result
The infrastructure is ready for the deployment of Telebreeze solution.
2
Deployment of the IPTV/OTT Platform
  • Software installation. We install and configure Telebreeze software products. Build applications for the desired platforms.
  • Content publishing. We connect and configure live channels, upload and prepare video and audio files for streaming, create content packages for subscribers.
  • Integrations. We make necessary integrations with third-party hardware or software, such as TV boxes or payment systems.
  • App customization. We help Cable Operators to adapt the UI/UX of end-user applications, prepare a brand name, logos, banners, domains. We help in publishing apps in online stores.

Stage result
Software and content installed and configured. Apps are customized and published in stores.
3
Platform Roll Out
  • We support the Cable Operator in launching the IPTV/OTT project to commercial production.
  • We provide subsequent technical support.
  • We offer training and documentation.

The Result

Cable Operator is ready to provide the OTT streaming service, and attract new subscribers for new platform.

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