Migrate from a Legacy Platform to a Modern One

The Internet has changed the world, the way how people consume information including the TV experience. The TV moved from old-fashioned terrestrial TV to IPTV (Internet Protocol TV) and OTT TV (Over-the-Top Television).

Technologies do not stand still, IPTV platforms and devices for them, application interfaces and control systems are already becoming obsolete. Without a new generation of OTT devices, it is no longer possible to compete in the market. The need to switch from a legacy platform to a modern one is obvious and to do this, you need:
  • install the software along with changing server platforms in data-centres (if necessary);
  • upload content;
  • design the app interface;
  • integrate with all current platform services and the infrastructure;
  • replace end-user media player (STBs), if needed.

What Does the Migration from Legacy Platform Gives to the Company?

Now

Thanks to a new platform, the operator offers interactive services on STBs, mobile devices, provides content for other types of screens. Service provider's business-opportunities are expanding, new business-models become available. Revenue grows with selling new media services and monetization of OTT-content.

In the future

With the updated platform the Service Provider's business compete perfectly with others on the market and in new niches. The company takes extra revenue from new audience and services.

What Is Needed?

In order to migrate from a legacy platform to a modern one you need two main tools - a management system and a multiplatform player.

We use our own management system Telebreeze Middleware, a full-featured tool for managing IPTV/OTT business. Through the Middleware a service provider manages content and subscribers, DRM, monetization services, statistics, subscribers' personal areas.

Telebreeze Multiplatform Player supports all the most popular users platforms: Smart TVs, set-top-boxes, mobile devices, PC, media players — tvOS, Roku, Amazon FireTV.

What Else Can We Do at This Stage?

The installation of transcoders could be needed for content preparation to stream to new OTT-devices.

When the number of subscribers starts to grow, the operator will need extra Media servers to deliver content more in a more efficient way.

What the Client Should Think About?

Content sources
The Service Provider already has content sources, so they should be only prepared for the new OTT-devices.
Design kit
Prepare the logos, graphics, and company colors according to our recommendations.
Equipment
Choose location of facilities: rent a cloud data-centre or use own servers for system deployment.
Billing and Payment
Choose payment tools: the integration with existing subscriber payment system or connection to new systems.
Engineers
Organize a technical team to incorporate IPTV servers into existing network architecture, to set a remote access for Telebreeze engineers, to maintain infrastructure after the roll-out.
Promotion
Organize a marketing campaign to attract subscribers. According to our experience, a budget for promotion usually takes from 10 to 30 % of overall budget of the project.

What Are the Timelines?

Each project is unique, the roll-out time depends on several factors: your technical capabilities and wishes, the amount of customizations, volume of content, and geographical regions for streaming.

Which Stages Will We Go Through?

1
Preparation
  • We research the needs of the Service Provider, analyze the business model, infrastructure and content, and select the solution.
  • Together with the client we select the optimal structure of software and equipment, prepare the infrastructure, order and configure the equipment.
  • Also, we select platforms for video streaming.
Stage result
The infrastructure is ready for the deployment of Telebreeze solution.
2
Deployment of the IPTV/OTT Platform
  • Software installation. We install and configure Telebreeze software products. Build applications for the desired platforms.
  • Content publishing. We connect and configure live channels, upload and prepare video and audio files for streaming, create content packages for subscribers.
  • Integrations. We make necessary integrations with third-party hardware or software, such as TV boxes or payment systems.
  • App customization. We help the Service Porviders to adapt the UI/UX of end-user applications, prepare a brand name, logos, banners, domains. We help in publishing apps in online stores.
Stage result
Software and content installed and configured. Apps are customized and published in stores.
3
Platform Roll Out
  • We support the Service Provider in launching the IPTV/OTT project to commercial production.
  • We provide subsequent technical support.
  • We offer training and documentation.

The Result

The migration to a new, modern platform is completed.

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