Not sure where to start? Try the following recommendations:
● Talk to the audience in your own regularly posted videos. You can dedicate whole videos or portions of them to speaking to your audience. Let's say that your company supplies OTT and IPTV solutions. Show what your company does, what your principles are, and how you develop new features and updates. You can also attract a charismatic employee as a guide. It could be the head of the company or any other suitable candidate. Give them a behind-the-scenes look at how you create content or a sneak peek of your company at work. This lets you do several things at once: you can highlight the quality of your products or services and showcase your company's scale and hi-tech solutions, as well as your employees' professionalism.
● Reach out to viewers in special releases. If you rarely shoot video content, you can create one-off videos to thank the audience and respond to their questions or comments. You can do it as a FAQ video. This is a popular format on all kinds of online platforms. In addition to the obvious advantage of providing practical content, an FAQ video lets you directly communicate important information to your audience while simultaneously saving your employees valuable time that they would otherwise spend answering the same questions from customers.
● Ask your employees to be natural in the video. If that doesn't work out, you can always find special someone in the company. Maybe one of your co-works has always wanted to be a vlogger and being in front of the camera isn't a challenge for them, it's an additional opportunity to self develop. Exactly a relaxed tone gives viewers the feeling they're having a real conversation.