1. Increase conversion and traffic
Videos help users immediately understand what the site is about without having to read long articles with hard-to-understand terms to get to the bottom of the issue. Not everyone has the time to spend reading.
According to Hubspot
, nearly 50% of internet users watch videos about a product or service before visiting a store. Videos are a kind of hook that helps you grab viewers' attention. 2. Build trust with clients
As we've already mentioned, when you use video content, you simultaneously work in conjunction with text, audio, and video. This engages all major perception types at once and builds a connection with the audience.3. Increase website visibility in search results
Having unique video content on your website helps boost search engine rankings. Even content published on video hosting sites with a good description helps to optimize your position in search results.
4. Gain more regular customers
The variety of content increases the significance of the project in consumers' minds. This makes them more willing to request a demo of your product or engage you.
5. Build your competitive advantage
Despite the high popularity of video marketing, many companies still use old promotion.tools. But the reality of business today shows that companies who are more willing to resort to innovation, get new, flexible users that can also adapt to a rapidly changing world. 6. Personalize your approach to buyers
When viewing videos, users get the impression that they're communicating with the content creator personally and getting personal advice that contributes to growing brand loyalty among consumers. 7. Add another platform for reaching clients
By posting your videos on different platforms, you increase the points of contact you have with users. You can engage the audience through comments and talk about special promotions and offers. This also equals loyalty. 8. Make the brand memorable
A study by HubSpot shows that 80% of consumers remember a video they watched a month ago. 9. Video content works well on all devices
Using the concept of responsive design, video content adapts well to any device the user wants to play it on. 10. Video content tends to go viral
Research shows that about 92% of people who watch videos on their phones share them with other people. This is a significant figure that far exceeds the distribution percentage of any other type of content.
That's why video marketing is becoming one of the most popular types of marketing that can create trust, loyalty, and high conversion. Video marketing provides a unique opportunity to personalize your communication with customers, making a real impact on them. Videos evoke emotions that stimulate action. Consumers want to know that they made the right choice. Video is perfect for reassuring them that they did.