Digitally storing and delivering video content requires a special approach. Users should, first and foremost, be able to find what they're looking for (e.g. a movie). Secondly, they should be able to access it in the form that works for them. Metadata – data that describes and gives information about other data – is key to making that possible. When a user searches for a movie, that movie has its own metadata. This includes the title, the country where it was filmed, the year it was released, the director and production company, a summary, and so on. With our integration, we've improved the process for collecting content metadata. Before, we simply synchronized content by taking basic video categories (movies, TV shows, cartoons, and so on). Now, with all the kinds of content out there, we've optimized the metadata collection by categories, such as drama, comedy, adventure and action films, thrillers and horror movies. This lets viewers find a movie or show they might like.