While most people don't really like to talk about money, the fact remains that you are a business and that you are, at the end of the day, offering a service and relying on the successful offering of that service for your living and the success of your business. As such, you most certainly need to find a service that is going to help you make money and to capitalize on everything that you offer in every way possible.
To begin with, you should be able to deliver content quickly. People probably are not going to be willing to pay extra to view or stream an episode of their favorite show from two weeks ago, but they may very well be willing to pay for their favorite episode from last night, which is why quick time to market is incredibly important with any service. You also want to regularly be able to offer (and charge for) new services, which is why it's important to find a modern company that has its finger on the pulse of the latest offerings and that regularly offers new technologies and services, which you, in turn, can offer and charge for. Things that your service should regularly offer, thus giving you the chance to offer as well, and improve upon include:
- Subscription Video on Demand (VOD) services/programs
- New channels and new channel packages
- DVR/viewing features, such as catch-up and/or start-over services, which regularly improve
- Pay-Per-View options
The bottom line is that, the more you are able to offer to your clients and the more frequently and regularly you are able to offer new products and services, the more money you are likely to make and the more satisfied your customers are likely to be. For these reasons, finding a company that regularly supplies you with new ways to make money off of your clients and to offer them quality services in return is incredibly important.
And that last factor- quality services- is just as important as WHAT you can offer your customers. If you offer them a lot but with bad quality, that's just as bad as having a narrow selection of options. Good quality services and a lot of them, as well as an ever-improving rotation of them, is what will win you clients and make you money in the long run.
If you are able to keep these simple tips in mind, then you should have great success, no matter which OTT service you choose for your business and your customers.