Large amounts of data need to be compared with each other and observed over time.To do this, in addition to working with pure data, analysts add the calculation of metrics.
A metric is a qualitative or quantitative indicator that reflects a particular characteristic and the level of success of a product or company. Observing them in dynamics, comparing metrics between companies in the industry should give an understanding of where the product is moving at a given time, and set the direction of development.
Metrics help you distinguish the subjective from the objective and make decisions based on real data. That is why they are so often in demand by investors, advertisers, and content providers. All these market participants evaluate the potential capabilities of the company or product. comparing it with similary on the market.
The sources of information for calculating metrics are user data that allows you to aggregate modern OTT video platforms. To do this, the Middleware
management module usually has an additional section that allows you to monitor and analyze such data.