VOD is very popular with today's consumers, which is why your business absolutely needs to be able to offer this service. Otherwise, you run the risk of clients going elsewhere and looking for a company that can. Plus, VOD services are a great way to earn more money from your customers. Some of the types of VOD that you should consider offering and that most major providers offer include the following:
- Subscription VOD: movies and other subscription-related programming available on demand.
- Ad-Supported VOD: programming offered for free, providing that viewers are willing to view ads.
- Transactional VOD: programming that can be purchased and added to the customer's monthly bill.
- Free VOD: truly free programming designed to increase customer satisfaction and improve engagement.
Obviously, there is quite a bit to think about in terms of what you will offer your customers and what you need to look for in your own service. However, by choosing the right IPTV middleware, you can ensure that you are giving your customers what they want and that you are also making your own work easier and less stressful. Keeping this information in mind will help you to select the right middleware and have a great experience with it in the long run.