According to GSMA usage
gap in Africa and the MENA region is twice more than in Europe or USA: 46% of people who live in areas covered by mobile broadband networks do not yet use mobile internet services. Integration of digital content and services to day-to-day life becomes the driver for growth in mobile data usage. For MENA and Sub-Saharan Africa, the ratio of GB per subscriber per month of data usage should grow up to 5-fold by 2026: the greatest expectation in the world.
Usually, traffic grows due to content providers and cloud services. It is their presence that increases the traffic load. So which companies contribute to the African media landscape? These are local media providers which show and prove that it is possible for them to stay competitive in the market, where such giants like Netflix try to attract all possible users.
One of those local telecoms is IKATV — a company from Mali that has set up an OTT distribution platform in several weeks. For the hottest deep African regions that are revolutionizing access to Internet television, available at all screens and connected devices. The project was launched in the summer and is now in the process of stable development.