The New Feature in Middleware:
Interaction with Content Owners

Good content is your competitive advantage

Viewers choose a video streaming service by the quantity and quality of content. Thus, according to Filxed research, 89% of viewers voted for Netflix as the best video platform, whose main advantage is the variety of quality content. At the same time, Netflix not only buys content, but also produces it independently. OTT platform owners cannot ignore this fact and in pursuit of competitive positions are forced to think not much about WHO and HOW will use their application, but about WHAT they can provide viewers in addition to competent UI/UX and favorable rates. The variety of the library of films and shows (exclusive in particular), and new products for distribution makes operators think about the sources of such content.

The complex relationship between operator and content owners

You can provide your OTT platform with content in different ways: buy exclusive rights, create your own video production studio, integrate with other services. If you buy content from the copyright holder, often in addition to receiving the video and uploading it to the platform, the relationship between the operator and the owner of the content remains a problem.

As a rule, copyright holders have strict requirements not only for protecting content with DRM, but also for other parameters:

  • Uploading content. Uploading should be carried out quickly and conveniently: there should be tools for working with a large number of files simultaneously, quick addition of descriptions, content categories.
  • Content statistics. Content owners need to constantly monitor viewing statistics to account for the correct monetization of their content.
  • Content display. Sometimes content owners may complain that the presentation of their content is not happening at all as they expected: the description is distorted, posters are not attached, the quality degrades.
Disagreements with the copyright holder can lead to the loss of partnership for the operator, and, as a result, to the loss of the desired content, users and profit. To improve the efficiency of interaction between the two parties to the process, the operator and the content of the copyright holder, we have developed a special section for Telebreeze Middleware: the content owner's dashboard. This feature will simultaneously relieve the operator from the worries of preparing content for display and the content owner from unnecessary worries about the product of his intellectual property.

Dashboard for Content Owners in Middleware

The new dashboard developed for the system administrator with special rights: the Content Owner.
This section is for people who own the content. They produced it, bought it, or in any other way acquired the rights to it. Content owners want to deliver their content to viewers and make a profit from it. Often they do not have their own video service but have entered into cooperation with a platform that already has the delivery infrastructure, subscribers, billing, but no exclusive and relevant content.

When the interests of the platform owner and the copyright holder's content match, they enter into a cooperation agreement and the operator opens the content owner access to the Telebreeze Middleware control panel with all the necessary rights: adding content, descriptions, managing display. In return for this content, the content owner gets access to statistics, based on which he can track its consumption and charge the operator a specified fee.

Previously, to add new content to the Telebreeze platform, either integration with third-party services were used, or the content owner himself provided his material to the operator. The operator himself uploaded the content to the platform, managed, and promoted it. Now the content owner is empowered to independently add his content to the platform and fully manage it: create and delete new items, create playlists, create a hierarchy, categorize items. Nevertheless, the operator still remains the main one on the platform: the content will be available to end-users only after its approval.

The statistics of viewing content is also available to the content owners. They now can see how many people have watched their videos and consider it in monetization.
Another feature of the new section is that the operator can share the newly provided content to his sub-operators. However, the content owner will still have access to statistics on their content, regardless of who is using it: the main operator or sub-operators.

Benefits for the operator and copyright holders

  • Increases the attractiveness of the service and speeds up the start-up process. The presence of quality content is a huge reason to use the video service for end-users. The sooner the operator has content, the faster he will be able to bring the platform to market. And the better his library is, the more audience and profit he will receive as a result.
  • Saves resources for uploading content to the platform by delegating control to the content owner. The operator is only responsible for verifying the content and bringing it to the end-user.
  • Increases the media library of its platform.

Content Owner:
  • Manages its own content.
  • Builds a transparent relationship with the operator through tracking statistics.
  • Expands the distribution channels of its content.
  • Expands the possibilities of monetizing its content.

The new features made it possible to free both parties, the operator and the content of the copyright holder, from unnecessary time spent on negotiations, coordination, and disposal of the media material. The content owner will no longer have to make claims to the operators about the incorrect use of their material since now he sees real-time transparent reports in his dashboard.

The main goal of creating a new dashboard in the system is to increase the efficiency of interaction between operators and content owners, reduce the barriers for content producers to enter the market, and facilitate mutually beneficial profit.