If you're like most businesses,then you are probably using some type of OTT solution to offer your services, not just doing everything on your own. If you are doing everything on your own, know that that is quite risky!
While it is definitely advisable to have a service to help you, that service should be very experienced and also very versatile in terms of what it offers you. Some of the things that a good OTT service should offer in this modern day and age include:
- End to End OTT
- TV Everywhere
- Connected-TV apps
Make it easy on yourself and improve your chances of success by choosing to work with a service that allows you to offer all the latest technologies to your clients. It's important that you be able to get these things all from one provider so that you're not bouncing around, trying to pay lots of different services and deal with different services, creating a lot of hassle for yourself in the process.