Imagine being able to provide content to your users whenever and wherever they feel like watching your shows. This can be made possible with Over-the-Top Television (OTT TV), which lets your viewers watch your programs online using any device. OTT TV is a solution for TV operators that would like to make their content more available to viewers who may prefer to watch their favorite shows whenever or wherever it is more convenient to them. Through the internet, they can watch your TV programs on demand.
OTT TV can become a reliable and secure way for you to deliver entertainment and other related services like video-on-demand, live TV, and interactive television to your subscribers. These services are provided across a packet-switched, access agnostic network that uses internet protocol to transmit control, video, and audio signals. An IPTV solution for TV operators ensures high-quality network performance and security to ensure outstanding viewing experience. This way, TV operators are able to provide better viewing experience to everyone, even when watching online.
Working with a reputable OTT TV solutions provider will make it easier for your TV station to set up an OTT TV network of an unlimited scale. The service is backed by a professional team that will set up and configure the right solution in your area. You can leave the training of your staff to those professionals, too.
One of the most popular OTT TV solutions for TV operators is video-on-demand. It is a high-performance software solution that you should look into if you are planning to improve your video-on-demand service. Some services can cover up to 8,000 concurrent connections at a single server, while allowing operators to prepare their content automatically for high-quality adaptive streaming.
Middleware is another important component of an OTT TV turnkey solution. It is also referred to as an 'interactive portal', which is the graphical user interface viewers will see. It is composed of the navigation, electronic program guide, and other visual guides that viewers will interact with. A high-quality middleware is a web application that is multi-operated and capable of allowing control over all modules while letting you manage your IPTV or over-the-top operation. It should come with dashboards for both subscribers and operators, management systems for customers and content, efficient billing platforms, geo IP blocking, real-time statistics, API for developers, and load-balancing. Some of the best middleware solutions support prepaid cards, a system of sub-dealers and dealers, and ad insertion, too.
OTT TV systems with high-quality middleware and video-on-demand will be better than conventional cable TV systems. All the content will be digital for improved viewing and picture quality. Moreover, viewers will have access to their favorite shows no matter where they are. These benefits could leverage your business and make your channel more preferred by viewers.