Thanks to the internet and its convenience and speed, people are used to being able to search information easily and to discover new things quickly and easily as well. Your IPTV services should feed into this desire by making it easy for your clients to not only search through available content and programming but also to discover new content that they are likely to enjoy.
For example, to have success, your IPTV service should include a search function that, on any device, allows customers to search content by at least the following:
- Program/film title
- Name of the director
- Name of any actors involved in the work
- Video frame
You should also have some kind of system in place that can look at a customer's viewing activity and, based on that, make recommendations for other content that the viewer is likely to enjoy. Many IPTV service providers even feature a "rating" system that allows users to rate content based on how much they enjoyed or did not enjoy it. This information is then used to make "guesses" about content that clients are likely to watch.
While this might seem like a lot of work on your end, keep in mind that, not only are these types of services beneficial to the client, but they are also very beneficial to you as well. They allow you, first of all, to gather important information related to your clients' viewing activity. You can use this information to make informed judgment calls about which services to offer or continue offering, which services to charge more for, and which services and programming to do away with.
Furthermore, if you can recommend new programming to your viewers and get them to enjoy it enough, you can always make the decision to charge additional fees to access that content. If the clients want it badly enough, then they will be willing to pay more for it, which means that you can end up making even more money.